If you have tons of traffic, but no one spending any time on your site, that traffic isn’t worth very much. Likewise, if you have thousands of Facebook followers but no one is talking about what you are doing or sharing and liking your posts, those followers are not worth much either. On the other side, if you have a few dedicated followers/fans/readers, let’s be honest, they are probably just your family and friends flattering you.
Part 2 of this little experiment will outline some baseline stats. None of these stats are definitive in themselves, each is a part of “web presence” as a whole. I’ll split it into two sections to show my personal and business stats. Since I plan on this experiment taking 3 months, my starting stats will be for the period from 3 months ago until today and my ending stats will be from today until 3 months from now. Google analytics data from this baseline report has been taken from the period between July 16, 2012 and October 16, 2012.
Traffic stats for this site are all, quite frankly, very bad. Most of the traffic is probably myself simply because I have yet to block my own IP in Google Analytics.
PageRank – 0
Google Queries – <10
Impressions – <10
Clicks – <10
SERP (Search Engine Results Page) Rankings – none
Backlinks – 0
Pages in Majestic – 7
Links to site in Majestic – 0
mozRank – 0 out of 10
Domain Authority – 1 out of 100
Alexa Rank – 17,634,830
Indexed Pages in Google – 9
Facebook friends (just a personal page so not super useful for this) – 336
Twitter followers – 156
Twitter following – 62
Tweets – 86
Google + – 12 added to circles (19 in my circles)
LinkedIn connections – 19
LinkedIn Views – 5 (last 90 days)
Showed in LinkedIn search – 32
Klout score – 44
All of these stats are really bad simply because I have put literally no effort into this site as of yet.
There is one admission of guilt from my past with some of these stats…I bought Facebook fans and Twitter followers for this site…so as this experiment progresses, I expect these particular numbers to drop.
PageRank – 1
Google Queries – 292
Impressions – 15,000
Clicks – 600
SERP (Search Engine Results Page) – 16 (7 first page, 9 second page)
Backlinks – 15
Pages in Majestic – 36,262
Links to site in Majestic – 1,394
mozRank – 3.45 out of 10
Domain Authority – 34 out of 100
Alexa Rank – 18,621,757
Indexed Pages in Google – 23,247
Facebook fans (likes) – 560
Twitter followers – 9,487
Twitter following – 1,674
Tweets – 162
Google + – (not on G+ yet)
LinkedIn connections – 0 (Not on LinkedIn yet)
LinkedIn Views – 0
Showed in LinkedIn search – 0
Klout score – 0 (Not on Klout yet)
This should give a pretty accurate baseline as to where these sites are at right now and give good comparison data for the end of this experiment.